The story

THE STORY OF NEGRINI: AN EVOLUTION OF SUITCASES

NECESSITY BREEDS INTUITION

Imagine an athlete, a professional shooter.
Imagine the highest competitive levels and continuous victories.
Consider the countless check-ins, boardings, and airplane landings.

A man and his rifle: his extension, under his arm.
Protected only by a fragile, weak case: the best of its time.
The most popular were cumbersome, heavy suitcases.

It's the 1980s when Negrini is at the peak of his competitive career in clay shooting and becomes a regular guest at airports around the globe.

Those airports that represent hope, enthusiasm, adrenaline, a goal, but that will soon also become a concern, an obsession.

Airports are a problem, travels are a problem.
Checking in the hold is a source of worry.
Only a precarious briefcase shelters the most cherished object, his passion made material; traveling in the hold, taken care of by those who do not understand its value, subjected to continuous bumps.

A disarming frustration every time.
With the umpteenth suitcase scratched by the misunderstanding of a love, an intuition is born.
Yes, because only from love can intuition and the success it inevitably brings arise.

Thus begins the story of Negrini.
With a target hit.

In 1981, the first suitcase, the The Original series, comes to life.
Lightness, sturdiness, and compactness.
Design Made in Italy.

An innovation: entirely made of plastic material.

The features? A patented assembly system, the use of materials free of water and solvents, and an integrated handle.
These are the characteristics of the first suitcase with a single body, durable, resilient, and ultralight.


 

The missing product: success is immediate

Born to meet the needs of its creator primarily, it will prove to be the solution to the problem of an entire category of professionals and athletes.
Without realizing it, Negrini is at the head of a company whose added value is nothing but the fruit of tangible experience and that, after 40 years, still pursues the same goals.

The climb to success begins.
Negrini makes agreements with the main Italian and foreign gun manufacturers and within a few years establishes itself as the leading European supplier of cases for the most renowned brands.
A primacy that it holds to this day.

However, the innovation Made in Italy does not stop, and the creative ferment of the company leads to the introduction of total customization of the cases, based on customer requests.

This intuition will prove to be one of the company's strengths.
Marking the transition from simple manufacturer to partner of its customers.
Negrini designs tailor-made lines for each one, shaping the distinctive traits of every brand that relies on it.

 

negrini in the world 2016 ok

NEGRINI DOESN'T JUST SELL A PRODUCT ANYMORE, BUT AN IDENTITY.

From this moment on, the company starts listening.
It senses the needs, understands the unique requirements each time, and works tirelessly to meet them.
A reality that identifies with the commitment to listen, which has been striving for forty years to provide answers.
Year after year; it is impossible to exhaust human curiosity, its dedication to the needs of others.
Unthinkable to stop.
Man and his aspirations, his desire to improve, do not stop and so does Negrini, which has made real needs a philosophy.
A lifestyle for those who represent this company.
People and their desires at the center.
Just this the secret.
The keystone that opens to the future, which has allowed and will still allow the incessant upward movement that accompanies this reality for two generations.
Listening and action: this is what the history of Negrini is based on.
Evolution. The continuous motion.


 

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